Final Review Assignment Example | Topics and Well Written Essays - 1000 words

Final Review - Assignment Example Crime is mostly viewed as an endurance alternative in the range of poverty (Pogrebin, 23). In contradiction to these expectations, some poor communities experiencing low levels of crime because behavior is restricted by unofficial social and cultural values. Unemployment is a vital issue related to the rates of crime and violence among most young people. From the World Bank research, people between the age of fifteen and 24 are not employed. This clearly suggests that the unemployed youths are probably more likely to be the beginners and victims of crime and violence. An abundance of universal information proposes that crime and violence are firmly connected with the development and extent of young populace and, particularly, youthful guys. Cross-national examination utilizing information on 44 nations from 1950 to 2000 uncovers the rate of youthful individuals in the populace and their level of flourishing are together more critical in illustrating the variability of crime. The incr ease in the number of youths is clearly evident in the story of the killer Louis Wagner was executed on June 25, 1875. This is as a result of the increased love affairs within the young people. In March of that year on the Isles of Shoals (Smuttynose, particularly), two adolescent Norwegian ladies were clubbed to passing. Wagner, a 28-year old Prussian worker, appeared to have no true rational in murdering the two ladies. In spite of the fact that commentators have addressed her observer account, it was Maren who recognized the executioner as Louis Wagner (Capote, 317). A neighborhood angler considered his dory lost from Pickering Wharf close-by at 8 p.m. also it is presently expected Louis obtained it. His eleven hour nonattendance furnishes adequate time for the excursion under existing quiet climate conditions (Pogrebin 39). The tide was in his support the moon was bright and the White Island beacon plainly indicated the way. Maren affirmed that a passing angle had conveyed her s pouse's message maxim he might return extremely late. The trail of blood persuaded the jury that the executioner was acquainted with the Hontvet house. Not long after his capture, in a statement, Louis Wagner had dissented that he was so acquainted with the Hontvet house that, if he truly need to burglarize them, he could have completed it effortlessly and without discovery. Indeed Louis Wagner's passing is wrapped in false impressions. Either way this was a violent action and a crime. Unemployment can lead to human beings carrying out extremely violent and criminal acts as shown in the True Crime: An American Anthology. The high minded man is substance to dream what a devilish man truly does." I considered this entertaining, for no other excuse for why than Schechter appeared to be possibly on the edge, which is a position that any correct crime spectator will in the long run end up enclosed. You take it that individuals will ask you for what reason you would at any point need to r ead such shocking things the Crime. In this segment, the crime is depicted. This could be carried out in two ways (Schechter 339). To begin with, the crime could be depicted as a story. Then again, and this is more common, you can portray the crime scene, then loop once again to the genuine crime as a flashback later in the book as Capote does with Perry Smith's extremely popular jailhouse admission. Chase for the executioners.

Advertising Statement Essay Example for Free

Advertising Statement Essay Rosser Reeves was the one who invented the term â€Å"USP†. The Unique selling proposition is sometimes referred to as â€Å"product difference.† In rare cases, some products or services have a unique and impressive proposition/benefit. A unique selling proposition is the ultimate proposition because its one that no other competitor can claim. It has to be something that you could also sell from. The concept of a unique selling proposition, or USP, is based on a benefit statement that is both unique to the product and important to the user. The heart of a USP is a proposition, which is a promise that states a specific and unique benefit you will get from using the product. If the product has a special formula, design, or feature, particularly if protected by a patent or copyright, then you are assured that it is truly unique. This is why a USP is frequently marked by the use of an â€Å"only† statement, either outright or implied. There are various methods that can be used to find a USP as it is demonstrated in advertising strategies and ideas. Strategy in Advertising In advertising, â€Å"strategy† refers to the overall marketing or selling approach. It is the thinking behind the concept/idea. (The thinking behind the thinking, if you like.) Decisions about selling premises are central to the overall advertising strategy. The strategy (or strategic thought) can come from a proposition/benefit of the product, how it used, the market background, the choice of target audience, or any combination thereof. Every strategy should have an element of distinction ( small or large ) from the competition’s strategies, as should the proceeding concept and campaign. All strategies should be written in the form of a strategy statement, also known as â€Å"creative brief†. However, there are several questions we should seek to answer to cover the area of strategic analysis. Competitor, best prospects, and what buying appeals have the greatest leverage. At the corporate level what takes place in the advertising department would be seen as tac tical whilst in the advertising department this would be seen as strategic. * Corporate strategies are concerned with the major functions of the company, and cover finance, human resource management, production, administration, and marketing. * Marketing strategies are concerned with ANSOFF’s matrix and the marketing mix. * Promotional strategies are concerned with the promotional mix options (advertising, sales promotions, PR, publicity, selling, sponsorship, exhibitions). Effective Advertising Advertising that is effective creates the message that best expresses the product-prospect relationship. In addition, the message has to be intrusive enough to battle through the clutter in the contemporary media marketplace. To reach the effectiveness in advertising, a creative strategy should be involved in the process. It has to sell the product effectively by promoting them through smart and well designed advertisement. Creative Brief When forming a strategy from which to create ideas, it needs to be written down in a black and white. This helps to focus and steer the formation of ideas from the onset. When people suggest that an idea is â€Å"off strategy,† they mean that it doesn’t relate back to the defined strategy, and will therefore be much harder to sell the idea to the client. By having a strategy statement at hand, you can keep referring back to it whilst generating ideas from that strategy. It is very hard, even if you are an experienced creative, to produce a great campaign idea (or even a single one shot) without a solid, tight strategy. In short, the better you are briefed, the easier your job will be. A poorly defined, vogue, â€Å"wooly† brief is no use to a creative person, nor is highly specific one that restricts the number of ideas. Below are the basic examples of the headings in a creative brief, * Client * Product/service * Product and market background (supposition) * Competition * Business/Advertising Objective (problem to solve) * Media * Target market/Group/Audience * Proposition/Promise/Benefit * Proposition Support Points * Tone of Voice * â€Å"Mandatories† (Inclusions/Exclusions) Media in Advertising The choice of media depends upon the type of product or service being advertised, the target market, and the client’s budget. Each campaign can be in one form of media, or multiple forms. Traditional advertising media includes print, TV, and radio. Non-traditional includes ambient and guerrilla concepts. In addition, there is direct media, and interactive media. In the UK, each type of media is defined by its relation to a hypothetical â€Å"line† that divides the two. Traditional media is â€Å"above the line,† whereas direct marketing and interactive advertising is â€Å"below the line.† Companies that produce work in all the forms are referred to as â€Å"through the line† agencies, or â€Å"full service.† Other divisions within advertising include sales promotion, and business-to-business. Whereas business-to-consumer advertising, once the skill is developed, the same creative process can easily be applied to these other forms of media an d advertising. Positioning All products and companies, as seen by the customer, occupy some kind of ‘position’ in the market whether they intend it or not. This might be, for example, high price-high value, low price-low value, high price-low value, good company-not-so-good company and so on, when compared with comparable competing products and competing organizations. Most modern organizations now attempt to actively influence this position in the market by matching product and corporate benefits with the needs of clearly identified segments. The managers have performed professionally, be integrated to match the identified needs of the target market. Positioning is how the marketer wants the consumer to view its product relative to the competition. Although product differentiation plays a role in creating a product position, product differences account for only part of a product’s position. A positioning strategy also includes the manner in which a product’s factors are combined, ho w they communicated, and who communicates them. The size (and value) of the advertising corporate and brand positioning is crucial to the well-being of any company and so should be left to the agency professional. Copywriting Copywriting is an essential part of the design communication mix, and those of us who do it for a living will tell you that crafting massages and telling stories is a rewarding mental process, even in the business context. You’ll find that being able to generate a response from your audience is a valuable and highly sought-after skill. Copy (or text, or words) used in design is a very particular type of creative writing that requires the inspiration of an artist and the control of a craftsman or craftswoman. In comparison to the rails on which the copywriter runs, the novelist or poet has no limitations. Poetry and storytelling are flights of the imagination, with no client or news editor to bear in mind. Whether the personality of the writer shines through directly or indirectly, this is the purest creative writing – it can take off in any direction, be as fictional as it wants to be, and go wherever it pleases. Writing copy, however, is all about sticking to brief, while paying homage to the creativity and style of the poet and storyteller. Journalists and copywriters are commercial writers, but the essence of the role is completely different. In most cases journalist have to create the story from the scratch, usually by following leads. They will have to research the facts to get to the heart of the matter, discover the different viewpoints and opinions, and bring this material together accurately and coherently. Articles are often written to a tightly defined structure, while features can allow more room for individual expression and the interweaving of the writer’s viewpoint. The message has to be factually correct, balanced, and fair, but the writer is allowed to take a stance, which could reflect that of the newspaper or, in the case of regular column, the writer’s opinion. Copywriting borrows from all other fields of writing in its quest for creative expression, but ther e is no room for your personality in the copy that you write; you are simply a scribe, a hired mouthpiece for your client, and it is the brand’s voice that must come through, loudly and clearly.

Essay About Family: My Fathers Illness :: Family Relationships Sickness Papers

My Father's Illness As a child, life was great for me. I spent my days being a hyperactive boy, running around and causing general chaos on my two sisters, Kelly and Libby. The world I lived in was a stress free world, I had not had many difficult experiences growing up. Life was beautiful for me, until a tragedy struck my family. My life got stressful on first day of second grade. I remember getting off the bus, eager to tell my parents all about what it felt like to be in second grade. As I walked in the door, I could feel that something was wrong. It was something in the air, a depressing mood. Instead of being greeted by a house of warm response, it was silent. I shouted for my parents and searched around, finally finding them in their bedroom. As I walked in to their bedroom, I found my mother sitting on the bed, weeping quietly, while my father lay on the bed in a near unconscious state. This sight shocked me, I had seen my father sick before, but by the reaction of my mother and the deathly look on my father’s face I knew that something was seriously wrong. My father's eyes opened, and he called out for my sister Kelly and I to come to him. In a very serious and sad voice, he told us that he was very sick, and he was going to the Fort Wayne hospital. My mother told Kelly and I to help her pack some things for him, because he was going to be leaving soon. We helped her pack, keeping quiet because we did not want to interrupt the silence that had taken over the room. A family friend, Rose Widmer, came over as my mom and dad were getting ready to leave. She would be staying with us because it looked like they would not be coming home that night. As Kelly and I were eating our supper, my mom came into the kitchen and sat down beside me. She explained to us that our dad was very sick, and that he was having trouble with his brain. She used the term "brain abscess." She said that this is what the doctors speculated was wrong with him, but they needed to go to Fort Wayne to take precautions. Essay About Family: My Father's Illness :: Family Relationships Sickness Papers My Father's Illness As a child, life was great for me. I spent my days being a hyperactive boy, running around and causing general chaos on my two sisters, Kelly and Libby. The world I lived in was a stress free world, I had not had many difficult experiences growing up. Life was beautiful for me, until a tragedy struck my family. My life got stressful on first day of second grade. I remember getting off the bus, eager to tell my parents all about what it felt like to be in second grade. As I walked in the door, I could feel that something was wrong. It was something in the air, a depressing mood. Instead of being greeted by a house of warm response, it was silent. I shouted for my parents and searched around, finally finding them in their bedroom. As I walked in to their bedroom, I found my mother sitting on the bed, weeping quietly, while my father lay on the bed in a near unconscious state. This sight shocked me, I had seen my father sick before, but by the reaction of my mother and the deathly look on my father’s face I knew that something was seriously wrong. My father's eyes opened, and he called out for my sister Kelly and I to come to him. In a very serious and sad voice, he told us that he was very sick, and he was going to the Fort Wayne hospital. My mother told Kelly and I to help her pack some things for him, because he was going to be leaving soon. We helped her pack, keeping quiet because we did not want to interrupt the silence that had taken over the room. A family friend, Rose Widmer, came over as my mom and dad were getting ready to leave. She would be staying with us because it looked like they would not be coming home that night. As Kelly and I were eating our supper, my mom came into the kitchen and sat down beside me. She explained to us that our dad was very sick, and that he was having trouble with his brain. She used the term "brain abscess." She said that this is what the doctors speculated was wrong with him, but they needed to go to Fort Wayne to take precautions.

Online Buyology Essay

Descriptions of China’s economy are often paired with the best of accolades: promising, miraculous and meteoric, to name a few. But observers rarely use the words â€Å"fair† and â€Å"transparent† to describe the country’s business environment. One need not look far to see why: rampant corruption, preferential policies for state-owned companies, and copious red tape all prevent private enterprises from thriving. Yet out of this unequal playing field, e-commerce giant Alibaba and web portal Sina have created two of the fairest and most transparent business platforms in China. Alibaba allows individuals and companies to sell goods on its Taobao platform, giving vendors a set of standards and leaving everything else to their discretion. Weibo is similarly a free-for-all of Chinese expression, with the notable exception of controversial political topics. Both Taobao and Weibo have exploded since their founding and have maintained commanding leads in their respective fields. Taobao sales were US$58. 7 billion (RMB370 billion) in 2010 while Tmall, a site aimed at more developed brands spun off of Taobao in 2008, currently has about 55,000 vendors. And in the two years since Sina Weibo’s founding, the Twitter-like service has racked up 250 million users. â€Å"If you ask people, ‘Why you want to shop online? ’ I think many people will say that it gives transparency of pricing†¦ people look for convenience, people like more information,† said Phil Wei, China CEO of Export Now, a startup that allows US-based companies to list products on Tmall. â€Å"One thing [Alibaba founder] Jack Ma did is offer freedom to all these consumers and all these business units. † The free market The freedom to compete is giving rise to third-party service providers that could become some of the most dynamic companies in the Chinese economy. As has been the case with US tech giants Twitter and Ebay, Taobao and Weibo have both spawned an eco-system of third-party companies that provide related services, making the platforms practically an economy unto themselves. The type of third-party service providers surrounding the two platforms reflects the different aims of Taobao and Weibo. â€Å"Taobao is doing usiness transaction[s] while Weibo is media spreading information,† said Deco You, a Beijing-based analyst at iResearch, an online market research company. This discrepancy results in very different growth rates, said You. â€Å"The number of Taobao-related companies will increase much faster than those Weibo-related ones. † In addition to opportunities to sell goods, Taobao and Tmall offer business opportunities for subcontractors that provide services to vendors , such as store design, customer service, logistics and marketing. As a media platform, Weibo naturally lends itself to marketing companies, which began to emerge about a year after Weibo’s founding. Yang Xin, founder of marketing firm Weichuanbo, said he knows of at least 10 start-up companies that also specialize in Weibo, not to mention traditional marketing firms which have entered the arena. Despite these differences, doing business centered on either Taobao or Weibo is remarkably similar. The short lead times and relatively limited barriers to entry have resulted in fierce competition among many similar companies. Many of these third-party companies are quick to copy each other’s successes, a common tactic in China where enforcement of intellectual property rights is not as strong as in the West. But instead of knock-offs, the competition seems to foster flexibility. Weichuanbo has upgraded its software platform three times in attempt to stay ahead of copycats, Yang said. The companies also compete for the best online â€Å"real estate† on Weibo and Taobao. Taobao and Tmall sell ad spaces to the right of search results, although search results themselves are organic and depend on sales and consumer ratings. Weibo marketing companies commonly pay influential users to promote their products. Weichuanbo compensates about 200,000 users for their help, and Yang hopes that number will someday grow to 2-3 million. The instant feedback of web analytics also means that companies know immediately if they are falling behind the competition. If a user doesn’t like an attempt at viral marketing on Weibo, they are likely to say so or ignore it altogether. Shoppers on Taobao are just as quick to pass judgment. â€Å"Online, if a client comes to your store, if they stay longer than five seconds your store is not bad,† said Wei of Export Now. That means the chances they become frequent visitors will be significantly higher. But if [they stay] less than five seconds, they probably will not come back again. † Taobao- and Weibo-related companies also compete for unbridled optimism. Weichuanbo aims to have more than 300% in annual revenue growth within the next two years. Export Now expects to have some 300 US manufacturers selling through its service and US$1. 59-3. 18 million (RMB10-20 million) in revenue by the end of the year, up from virtually nothing at the present. The market will keep growing and the trend will continue in the next five to 10 years, and the expansion brings about more opportunities for third-party companies,† said Dong Xu, an analyst at research firm Analysys International. Yet growth in the Weibo community may not be sustainable. The government-led research center China Internet Network Information Center issued a report last month stating that new signups for Weibo began to slow in the second half of 2011. Weibo users nearly quadrupled from the end of 2010 to 250 million. With only 500 million internet users in China, however, continuing at that pace will be impossible. Although user growth will slow, there is still much money to be made. Spending on internet marketing is projected to grow to US$12. 5 billion (RMB79. 1 billion) in 2012, up from an estimated US$8. 1 billion in 2011 and US$5. 2 billion in 2010, according to iResearch. Marketing revenue in China is likely to continue growing quickly, said You of iResearch. Advertisers have only recently begun to shift online, attracted by ad space that is often more targeted and cost-effective than traditional print and TV advertising. Marketing and analytics companies can strive to grab more of that revenue by improving on underdeveloped technology and becoming more efficient, said You. Foreign companies with better technology and efficient operations could also enter the market, though they will still be limited by cultural barriers. Taobao and Weibo could also begin providing additional marketing services themselves. Taobao launched an internet marketing division in April 2010 called the Taobao Alliance, which quickly grew to have US$238 million (RMB1. 5 billion) in revenue, according to iResearch. This potential for new entrants means the market for third-party services is likely to remain highly competitive. Many companies that fail to keep up with the pace of innovation will undoubtedly be pushed out of business or be acquired by more successful competitors. But those that do innovate and survive will probably be among the most dynamic companies in China’s internet sector, regardless of the platform. As Wang Weili of Taobao marketing firm Shenzhen Fangwei E-Commerce puts it: â€Å"There might be other websites driving our business in the future. But where there are clients is where we will be. †

Social Construction of Crime

Social Construction of Crime The obvious definition of crime is the legal definition of an act which breaks the law. It is a social construction as it varies across culture, time and law. Crime is defined by a society's own rules, norms and beliefs at any given time in history. Hazel Croall emphasizes pathological way and social construction of crime in the book. An analysis of reasons of crime reveals the fact that crime is a functional part of a society, constructed by society in political, economical and cultural aspects and affects the society as a loop back. Crime is created by the government by choosing to outlaw something. Government creates what crime is or not. For instance all non-violent drug offenses are crimes that would not be considered crimes if the government hadn't made drugs illegal. That is one form of how government constructs crime. Another is that it constructs crime for its own interests. Money tracking laws and tax evasion are in this category. In fact the best way to make money is to get the government to force people to give it to you. Such as in America the drugs of the rich and middle class are either legal, or not strongly enforced. Generally celebrities who use cocaine do not do serious jail time but the drugs of the poor and minorities are illegal because they cannot afford to pay commissions. Consequently as lawmakers consider crime as a creation of the citizens, in fact crime is a creation of lawmakers who decided to limit civil freedoms by their own moral standards. However crime could change across cultures and times. For example, polygamy is illegal in Turkey but acceptable in many African cultures. Cannabis tincture was permissible as a painkiller in Victorian times but today possession of cannabis is illegal in UK. Crime is present in every society through the history. Therefore Durkheim argues that it could be assumed to be normal and its function determined (14). Crime unifies the community, as it clarifies and strengthens moral sentiments, the collective conscience and the rules. On the other hand, Downes and Rock object this idea, claiming that crime may isolate people by making them stay in at night, lock their doors and avoid talking to strangers (15). But these are valid for too much crime. Excessive crime leads people to disintegration, while too little crime is the product of too strong social control. Hence crime rates must not be excessively high or excessively low in order to crime could be functional. According to Durkheim, the cohesion and solidarity of pre-industrial societies broke up with the growth of industry (16). People started to have fewer moral standards or constraints to guide them. People’s expectations increased with the economic growth. Materialism and wealth became universal goals. And he called anomie as the search for attainable goals. Anomie reflects in society as many ways such as conformists, innovators, retreatists. Frustration and hopelessness as a result of boundless aspirations direct people to crime as another chance to achieve their goals. That is the inevitable social construction of crime that arises with industrialization Furthermore crime can be related to economic conditions. Firstly unemployment is one of the important reasons to increase crime. Crow, consider increases in unemployment as a threat to law and order (34). With globalization, many traditional crafts and skills became redundant. Therefore unskilled workers could not find long-term jobs and opportunities for career progression. As Taylor says, economic cycles of growth and recession produce changes in employment and consumption (34). Unemployment is popularly linked to crime. But the employed people also commit crime and all the unemployed people are not criminals. Such as the retired, the idle rich or the redundant executive could commit crime. Because worklessness means having more time and opportunity to commit crime. Secondly another economic reason of crime is the market policies. Currie argue that market society promotes crime by increasing inequality and concentrated economic deprivation, weakening capacity of local communities, stressing and fragmenting the family and withdrawing public provision of basic services (40). These policies affect not only lower class but all kinds of crime. â€Å"The encouragement of individualism and the aggressive pursuit of profits can be associated with law breaking among managers and executives and with an increase in financial frauds. Economic and industrial changes have also affected organized crime which can become an alternative labour market† (Croall, 41). To sum up, economic reasons take a large part in social construction of crime. Most importantly, crime arises in certain places in which there is the blatant segregation of the rich and poor. Mostly people tend to live in the same areas with other people who earn the same amount of money. In low income areas, people see crime as a way to make a few extra dollars. Therefore poor people commit crime more than other people and that forms the ‘underclass’ notion. But it is government responsibility for the economic and social policies which produce these conditions. Government is supposed to do necessary regulations to protect poor people to commit crime. Taking into account all these factors mentioned above, we can safely arrive at the conclusion that crime is inevitable reality of humanity. Although there are a few exceptions, crime do not occur due to a criminal disease or a criminal gene. It’s constructed in society rather than individually. Society creates crime, then crime affects society. In conclusion crime is what a society chooses it to be, and the crime rate is what the society chooses it to be.